For small business owners and entrepreneurs, understanding your customers can be the difference between growth and guesswork. The key lies in choosing whether to ask what they think  or test how they respond. A marketing survey  helps uncover customer perceptions, preferences, and pain points. For example, a wellness brand could survey clients about which facial treatments they find most valuable or how often they would book a self-care service. Surveys are best for gatherin

Imagine launching a new product, spending weeks on the packaging, visuals, and price, only to realize your customers wanted something entirely different. That’s the silent cost of bad research. Surveys can be a powerful compass, but only when they’re designed with precision. A good survey clarifies what customers value; a bad survey distorts it. Clear, unbiased questions lead to data that drives strategy, not guesswork. Think of Starbucks, for example. When it tested new beve

As someone who works closely with small business owners and entrepreneurs, I’ve seen how easy it is to get lost in the noise online. You post, promote, and hope people notice—but sometimes the message doesn’t land. That’s where the AIDA model  comes in. It’s a simple but powerful way to guide people from noticing your brand to actually taking action.   1. Attention: Standing Out in the Crowd The first step is getting noticed. For small businesses, that might mean using strong

Marketing research helps small businesses move from guessing to knowing. It shows what customers actually want, where your message lands best, and which ideas deserve more investment. Instead of reacting to intuition, you make choices grounded in evidence. Three outcomes you can expect ·       Clarity: You uncover whether the real challenge is awareness, targeting, or your value proposition. ·       Smarter decisions:  You compare ideas using data instead of opinions. ·     

Artificial intelligence is not a silver bullet, it is a lever. Used well, it sharpens insight, trims waste, and makes every customer...

SEO stands for “Search Engine Optimization.” It’s basically the practice of optimizing a website so it shows up higher in organic search...

Running a small business isn’t just about attracting new customers, it’s about keeping them. For entrepreneurs in any industry, loyalty...

If you’ve ever traveled and noticed that the same global brand feels different in another country, you’ve experienced cultural marketing...

A lot of times when people think of marketing, they just think about colors and advertising, without even thinking about the strategy...

In marketing, there is a goal that many people don’t know or understand the reason behind. The goal of marketing is to facilitate to the...

People often say, “all publicity is good publicity.”  But is that really true in today’s world of fast-paced social media? The truth is...

Being a small business owner can be challenging, especially when it comes to building a loyal clientele. How do you begin earning their...