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Why Buying a Product Is Referred to as an ‘Exchange’ in Marketing?
In marketing, there is a goal that many people don’t know or understand the reason behind. The goal of marketing is to facilitate to the...
Alexandra Rojas
Sep 141 min read


When Going Viral Backfires: Why Not All Publicity Is Good Publicity
People often say, “all publicity is good publicity.” But is that really true in today’s world of fast-paced social media? The truth is...
Alexandra Rojas
Sep 142 min read
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