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Why Buying a Product Is Referred to as an ‘Exchange’ in Marketing?
In marketing, there is a goal that many people don’t know or understand the reason behind. The goal of marketing is to facilitate to the...
Alexandra Rojas
Sep 14, 20251 min read


When Going Viral Backfires: Why Not All Publicity Is Good Publicity
People often say, “all publicity is good publicity.” But is that really true in today’s world of fast-paced social media? The truth is...
Alexandra Rojas
Sep 14, 20252 min read
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