Learn Digital Marketing for Your Business!

Explore valuable resources for small business owners and immigrant entrepreneurs

Empower Your

Welcome to my blog! This space is designed to make marketing feel less overwhelming and more practical for small business owners and Latinx/immigrant entrepreneurs. Here, you’ll find step-by-step blogs, real examples, and easy-to-understand strategies that can help you grow your business, attract loyal customers, and build your brand. Think of this site as a friend who wants to see you succeed—approachable, authentic, and always here to guide you!

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About me

Overview at a Glance

I am Alexandra Rojas, a bilingual Venezuelan marketer who helps small business owners and multicultural entrepreneurs make marketing simple and doable. I recently earned a BBA in International Business with a minor in Marketing from Florida International University, and I am pursuing an MS in Marketing at FIU. My focus is digital marketing, content marketing, and social media, with a special interest in health and wellness. This project is personal, my mom runs an esthetician studio, and the strategies I share are practical, budget conscious, and tested in real settings.

Here you will find step-by-step guides, short vlogs, printable checklists, and toolkits you can use right away, including Canva, CapCut, and Google Workspace. I use plain language, short actions, and basic analytics to measure results, then improve. This site reflects resilience, community, and culturally aware guidance, support is available in English and Spanish. Subscribe for weekly tips, or visit the Contact page to request topics or collaborations.

Our
Mission

This website is built with one purpose: to help small business owners and entrepreneurs, especially in the Latinx community, learn how to use marketing to grow. My mission is to simplify marketing by breaking down concepts into step-by-step explanations, tutorials, and vlogs that anyone can understand—even if you’ve never studied marketing before. Whether you’re just starting your business or looking for ways to expand, this site is here to provide tools, tips, and encouragement so you can feel confident in building your brand and reaching your goals.