Do you know why a marketing mix is important in the area of marketing?
- Alexandra Rojas
- Sep 14
- 1 min read

A lot of times when people think of marketing, they just think about colors and advertising, without even thinking about the strategy behind it. The marketing mix is the reason why you and I buy things when we go out. The marketing mix revolves around the 4Ps and the 7Ps model: product, price, placement, and promotion, all in one strategy to find the target audience for the product or service you’re trying to sell. Now, the 7Ps model (people, process, and physical evidence) matter because they expand marketing beyond just selling a product; they ensure businesses create value, trust, and memorable experiences that drive long-term success. Having these two factors in your marketing strategy can make a big difference, and you should try it for yourself.



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